Mobile Commerce Evolution Via The Subports Platform

0 Posted by - 05/10/2011 - Mobile

We’ve loved Subports since we discovered them at the MAGIC tradeshow in Las Vegas two years ago. It appears that Subports, is growing up. As fashionably digital individuals, we tend to spend most of our time communicating in short, quick spurts of information that get the job done and don’t require tons of wasted time and excessive amounts of superfluous information.

We are busy and we like to accomplish all tasks with precision and efficiency. And that’s no different when it comes to our shopping habits. That’s why we have our eye on Subports, a mobile e-commerce platform that makes it easy for savvy shoppers to scoop up product on the go via text message, eliminating the need for an internet connection.


“Subports is a mobile payments solution that works with all cell phones using text message. We allow sellers access to our backend where they can create product codes and manage order fulfillment. Once set up, our sellers can virtually sell anywhere they can write or verbalize their product codes, online and in the real world.”

Whether you are a designer looking for another sales outlet for your collection, a retail establishment that wants to expand its reach, or an avid vintage collector whose closets are overflowing, Subports allows individuals or businesses to sell to customers no matter where they happen to be.

Subports offers a pretty straightforward process. You create your online shop in the Subports Marketplace, organize the products you want to sell, and assign them “subcodes,” which are text-to-buy codes. The next step is to promote your codes throughout your network: your blog, Facebook, Twitter, Tumblr, you name it.


Once a customer sets up an account with Subports, they can browse your shop and quickly and easily send a quick text in order to purchase desired product. While the initial registration requires filling out some information, after consumers are signed up, there is never a need to fill out a form or supply credit card information again, making shopping a very speedy affair.

Customers are able to make a purchase by texting a product’s subcode to the Subports designated phone number. If there is a change of heart, simply texting “No” to the same number will allow the customer to cancel their purchase. When a purchase is made you, the seller, receive an email that prompts you to log into your account and fulfill the sale. There is a 5% flat transaction charge which includes credit card company processing fees.

Here are some of the seller benefits that Subports boasts:

  • Easy setup.
  • Create points of sale wherever you can write/talk; YouTube videos, Twitter, Facebook.
  • No HTML required and no e-commerce shopping cart disasters.
  • Sell quickly as no user name or passwords are required from your customers in order to buy products.
  • Expand your reach – not only use us on your own retail web presence, but everywhere you represent yourself online. Offline is just as effective, whether it’s in casual conversation with an old friend or accepting credit cards at a garage sale.
  • Use others to help you sell. If a blog or the press wants to write about your product, encourage them to use your Subcodes enabling fast sales right from their respective articles.
  • Safety. We value your safety and privacy. We won’t share your email address with anyone. All sensitive information, such as billing information, is encrypted using secure socket layer technology (SSL). For more information, read our privacy policy.

While all these things sound great, we can’t help but think about taking these benefits one step further. Just like f-commerce, Subports offers the opportunity for brands and retailers to reach customers and generate sales in creative and exclusive ways. Pop-up shops come to mind immediately.

Vena Cava created a limited time “Garage Sale,” filling its shop with little treasures from past Vena Cava collections, quirky trinkets like books and telephones from vintage shops, and even a little humor having offered things like “Lisa’s Self Esteem” and a “Social Security Card”.


Daily Candy utilizes the platform to curate a shop of curiosities they love and want to share. Customers are able to purchase things like handmade leather wallets and chic little martini glass sets.


As fans of any fashionable e-commerce platform that caters to the digital gal and guy on the go, we can’t help but love the uniqueness, convenience, and potential that Subports brings to the shopping community.