Context, Not Content, Will Drive Consumers To Buy Online

0 Posted by - 10/01/2011 - Strategy

Transmedia, narrative storytelling, deeper engagement with content. Let’s face it Google+ being open to everyone and Facebook’s prolific changes have most brands asking, “what do I do?” As usual, the tech world’s leading geniuses are telling us “The answer doesn’t lie on Madison Ave, it lies in Silicon Valley.” Gary Vanyerchuck tells you, why CONTEXT, not content, is king in the evolution of the social web.