CLIENT: MAGIC TRADE SHOW
PROJECT: SOCIAL MEDIA CONTENT – ENGAGEMENT
As part of MAGIC’s overall strategy for the women’s fashion division, we created an Infographic series on millennial consumer profiles. The content was meant for trade show attendees and retail buyers to understand the behaviors surrounding their fashion trend choices. We illustrated this project in-house, creating custom Instagram and Facebook artwork for them to leverage. We also created long form, written content that was used in email to drive top of mind campaigns; supporting registration strategies.